It certainly feels like Apple is on a level of it's own when it comes to product vision. How they've been able to move three huge platforms forward in unison is something to not take lightly. They are not afraid to push the bar forward but do so in a methodically planned way that ensures developers buy in. That alone is the Apple secret sauce.
July 02, 2020
For the second year in a row, Apple held a developers conference that should frighten its competitors. Relying on a nearly maniacal obsession with the user experience, Apple is removing oxygen from every market that it plays in.