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1970s National Park Service artwork1970s National Park Service artwork
1970s National Park Service artwork

August 22, 2019

The untold story of America’s brilliant national parks branding

Today, the national parks are represented in our visual culture primarily through photographs posted on social media. But long before people posted selfies in Yellowstone, designers were depicting the glories of the nature reserves through maps and brochures that aimed to woo travelers and convince them to visit the American outdoors.